Prudential BSN Takaful

Prudential BSN Takaful Berhad (PruBSN) was formed from the partnership of Prudential Holdings (Prudential) and Bank Simpanan Nasional (BSN), two financially strong companies in their respective fields of expertise. In early 2006, PruBSN received the approval from Bank Negara to operate a Takaful business.

The partnership provides a solid structure for PruBSN in view of Prudential Assurance's strength in agency distribution as well as BSN's impressive corporate presence. The strong branding and identity of the two companies have created a vast opportunity for PruBSN to accelerate the growth of the Takaful industry in the country.

PruBSN's vision is to be a world-class Shariah-compliant financial solutions provider. We would also like to instill the importance of family values and the spirit of togetherness amongst our employees, partners and customers because at PruBSN, We Understand, We Care.